Welcome to InstaMessage (“we,” “us,” or “our”). We provide messaging services tailored for businesses, and we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application (“App” or “Service”).

By accessing or using InstaMessage, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our Service.

1. Scope & Applicability
Geographic Reach

InstaMessage is available worldwide. However, our primary focus is on users in the United Kingdom and European Union. We therefore abide by applicable data protection laws, including the UK Data Protection Act and the General Data Protection Regulation (GDPR).

Business Use

Our Service is intended for businesses and not for personal or household use. Children under the age of 16 (or a higher age required by local law) are not permitted to use InstaMessage.

2. Information We Collect

Account Information
Name & Email - When you register for an account, we ask for your name and email address. This information is used to create and maintain your user account and to communicate with you about the Service.

Financial Information
Credit Top-Up - We use a third-party payment processor (e.g., Stripe) to handle credit top-ups and subscription payments. We do not directly store or process your payment card details; all such information is handled by the third-party payment processor in compliance with their own privacy and security standards.
User-Generated Content
Messages & Attachments - We store the contents of messages sent via WhatsApp, Messenger, SMS, and our in-app messaging feature. This content is retained on our servers for 12 months to enable conversation history, except for attachments which are stored for 7 days before they are permanently deleted.

Metadata - We also collect metadata (e.g., timestamps, sender/recipient information) related to each message.
Cookies & Tracking Technologies
We use cookies and similar technologies to improve your experience, remember your preferences, and analyse usage. You can control cookies through your browser settings, but disabling cookies may affect certain features of the Service.
Analytics Data
We may use third-party analytics providers to understand usage patterns, performance metrics, and to help us improve the Service. These providers collect information such as pages visited, time spent on each page, and device information (e.g., IP address, browser type).
No Sensitive Data
We do not collect any sensitive personal data (such as health or biometric data). Should any messages or attachments you send include such data, you are responsible for ensuring it is shared in compliance with relevant legal requirements.
3. How We Use Your Information

We use your personal information for the following purposes:

Service Provision
- To create and manage your account.
- To process and deliver your messages, attachments, and other communications to recipients.
Service Improvement
- To monitor usage and improve the performance and quality of InstaMessage.
- To debug and troubleshoot technical issues.
Communications
- To send you administrative emails (e.g., account, billing, or support-related)
- To provide you with updates regarding new features or changes to our policies.
Payments & Subscriptions
To facilitate subscription billing or credit top-up services through our third-party payment processors.
Legal & Regulatory Compliance
- To comply with applicable laws, regulations, or legal obligations.
- To enforce our Terms of Service or protect our rights, property, or safety or that of others.
4. Legal Bases for Processing (UK/EU Users)
When we process personal data from users in the United Kingdom or European Union, we do so under the following legal bases:

Performance of a Contract -  Processing is necessary for us to provide the services you request under our Terms of Service.

Legitimate Interests - We have a legitimate interest in maintaining, securing, and improving our Service, as well as in communicating with you regarding updates or changes.

Consent - Where required by law (e.g., for certain cookies or marketing emails), we rely on your consent. You may withdraw consent at any time

5. Data Retention

We take reasonable measures to protect the security and integrity of your personal information. However, please note that no security measure is completely foolproof, and we cannot guarantee the absolute security of your information.

6. How We Share Your Information

Service Providers
We use third-party service providers to operate the Service, including hosting, payment processing, message routing, and analytics. We only share the minimum necessary personal data required for them to perform their duties on our behalf. We do not share data with these providers for their marketing or promotional use.

Service Providers
We use third-party service providers to operate the Service, including hosting, payment processing, message routing, and analytics. We only share the minimum necessary personal data required for them to perform their duties on our behalf. We do not share data with these providers for their marketing or promotional use.

Legal Obligations
We may disclose your information if required to do so by law or in response to valid requests from governmental authorities or public agencies.

With Your Consent
We may share your information for other purposes not listed here but will seek your consent before doing so.

7. Your Rights & Choices

Access & Correction
You can access, review, and update your personal information by logging into your account and adjusting your settings.

Opt-Out of Notifications
- Push Notifications - You can enable or disable push notifications via your device settings.
- Email Communications - You can unsubscribe from promotional emails by clicking the “unsubscribe” link or adjusting your preferences.

Deletion & Portability
- You can request the deletion of your account or data. We will comply with your request in accordance with applicable law and our data retention policy.
- In certain jurisdictions (e.g., UK/EU), you have the right to request a copy of your personal data in a portable format.

Deletion & Portability
- You can request the deletion of your account or data. We will comply with your request in accordance with applicable law and our data retention policy.
- In certain jurisdictions (e.g., UK/EU), you have the right to request a copy of your personal data in a portable format.

8. Contact us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us via info@instamessage.co.uk.

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